Directory for ABA Clinics
A lead generation directory focused on Applied Behavioral Analysis (ABA) clinics for autism treatment.
Why It Works
It provides a targeted approach to connect clinics with potential clients, monetizing through digital marketing services.
Revenue & Traction
Not mentioned in the transcript, but involves selling additional digital marketing services to the clinics.
Founding Story
The business was inspired by the speaker's conversation with a healthcare entrepreneur who successfully utilizes directories.
Business Playbook
Build a niche directory and leverage it as a lead generation tool for additional services, ensuring high-quality clientele.
Why this works now
Google Ads' targeting features allow Directory for ABA Clinics to connect specific autism treatment clinics with families seeking services. The founder could initiate revenue by running targeted ad campaigns on local community forums, such as Autism Support Network, to attract potential clients. A risk for the business includes high customer acquisition costs due to the competitive nature of digital marketing in the healthcare sector, which may prolong the payback period for initial investments.
Additional Information
The model suggests that directories can be used creatively beyond traditional monetization methods.
Source
Podcast: Koerner Office
Episode: These Local Businesses Are Hidden Goldmines ⏐Holdco Bros. Ep. #194
Creation Date: July 11, 2025
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