Company case study
Distribute
Distribute: Founded by Andy Muborn, Distribute.SO is a tool designed to help content creators effectively distribute their posts on LinkedIn and other platforms. It came up on In The Pit with Cody Schneider in the episode "Adding 140,000 LinkedIn Followers in 9 Months: A Step-by-Step Guide to Get 2,000,000+ Impressions per Month for Free" (aired October 12, 2023).
At a glance
| Podcast | In The Pit with Cody Schneider |
|---|---|
| Hosted by | Cody Schneider |
| Episode | Adding 140,000 LinkedIn Followers in 9 Months: A Step-by-Step Guide to Get 2,000,000+ Impressions per Month for Free |
| Aired | October 12, 2023 |
| Revenue and traction | Andy reported growing his LinkedIn following from 30,000 to 175,000 within nine months, generating over 2 million monthly impressions by leveraging the Distribute.SO strategies. |
| Category | SaaS |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Adding 140,000 LinkedIn Followers in 9 Months: A Step-by-Step Guide to Get 2,000,000+ Impressions per Month for Free · aired October 12, 2023 · hosted by Cody Schneider
Why it works
Distribute.SO capitalizes on the current demand for organic reach on social media platforms, specifically LinkedIn, by providing tools and strategies that encourage user engagement. The focus on community interaction—like encouraging friends to engage with content shortly after posting—boosts visibility and reach.
Founding story
Andy Muborn transitioned from building software for different ventures to focusing on content distribution. His experiences with various businesses led him to develop Distribute.SO as a solution for creators struggling to gain traction on LinkedIn.
The playbook
1. Identify potential partners who already serve your target audience. 2. Develop a simplified version of Distribute that complements their offerings. 3. Propose partnership arrangements that benefit both parties. 4. Use partner feedback to refine your product before wider release. 5. Launch through partner channels to gain immediate credibility.
Also mentioned
Andy emphasizes the importance of quick, concise formatting in LinkedIn posts, advocating for one-sentence paragraphs and effective use of bullet points to enhance readability. He also recommends using Telegram or WhatsApp to coordinate engagement efforts within your network.