Company case study
Domestic Daydreams
Domestic Daydreams: Founded by Cheyenne Bullock, Domestic Daydreams is a subscription-based service providing members with private podcast episodes that combine old public domain radio shows with cleaning routines. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "708: How I Turned Public Domain Radio into a 6-Figure Business" (aired November 20, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 708: How I Turned Public Domain Radio into a 6-Figure Business |
| Aired | November 20, 2025 |
| Revenue and traction | Members pay $25 a month or $45 quarterly for access to six podcast episodes per week, with over 500 current members. |
| Category | Subscription |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
708: How I Turned Public Domain Radio into a 6-Figure Business · aired November 20, 2025 · hosted by Nick Loper
Why it works
The unique blend of entertainment and practical cleaning advice keeps customers engaged and motivated, creating a strong community and recurring revenue model.
Founding story
Cheyenne Bullock initially started a public domain publishing business and was inspired to combine her interest in vintage radio shows with her struggles in maintaining a clean home, leading to the creation of Domestic Daydreams.
The playbook
Key strategies include leveraging Instagram for organic growth, using lead magnets to capture emails, and employing a robust email marketing strategy to convert subscribers into paying members.
Also mentioned
Cheyenne has grown her email list to around 30,000 subscribers in two years, largely through Instagram engagement.