Facilitare.com
A company that sells certifications for learning facilitation, providing both online and in-person training programs.
Why It Works
The in-person certification program appeals to customers seeking a more immersive and enjoyable learning experience, especially as demand for in-person events has surged post-COVID.
Revenue & Traction
The online version of the certification costs $6,000, while the in-person version is priced at $14,300. The in-person events have sold out shortly after being announced.
Founding Story
Not mentioned in the transcript.
Business Playbook
Focus on creating in-person experiences that emphasize community and interaction. Market the unique value of in-person events over virtual offerings.
Why this works now
Learning and development managers at mid-sized companies often seek immersive training experiences to enhance employee skills. Facilitare.com capitalizes on the post-COVID demand for in-person events by offering sold-out certification programs that foster engagement. The company initially promoted its offerings through targeted ads on LinkedIn, effectively reaching professionals in relevant industries. A significant risk lies in the high customer acquisition cost associated with these channels, which may strain profitability if not managed properly.
Additional Information
The company has shifted its offerings from digital to more in-person formats, capitalizing on a market trend where people are seeking real-life interactions.
Source
Podcast: Startup Ideas Podcast
Episode: The 2026 Anti-Trend That Will Make Millions
Creation Date: October 20, 2025
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