Company case study
Foam Party All Stars
Foam Party All Stars is a party rental business specializing in foam parties for kids, providing a unique and fun experience with foam cannons and themed music. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "676: This PE Teacher Started a $150k Side Hustle" (aired June 12, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 676: This PE Teacher Started a $150k Side Hustle |
| Aired | June 12, 2025 |
| Revenue and traction | The pricing for a one-hour foam party starts at $375, with potential for additional packages such as glow foam for night events. The business has seen growth in bookings, particularly among daycare centers and for… |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
676: This PE Teacher Started a $150k Side Hustle · aired June 12, 2025 · hosted by Nick Loper
Why it works
The business capitalizes on a unique offering in a niche market with limited competition, making it appealing for events like summer camps and birthday parties. Additionally, the owner has leveraged his background in education to connect with children and parents effectively.
Revenue and traction
The pricing for a one-hour foam party starts at $375, with potential for additional packages such as glow foam for night events. The business has seen growth in bookings, particularly among daycare centers and for birthday parties.
Founding story
Tim Carstensen, an elementary PE teacher, started the business in 2022 after initially exploring the bounce house rental market, which he found too saturated. He discovered foam parties through a Facebook group and decided to pursue it due to lower startup costs and competition.
The playbook
Key strategies include targeted postcard marketing to local daycares and summer camps, utilizing Facebook ads, and engaging in local mom groups to promote services. The business also emphasizes customer satisfaction and word-of-mouth referrals.
Also mentioned
Tim initially managed all parties himself but has since expanded to nine foam party setups and trained a team of teachers and college students to help with events. The business has a seasonal aspect, primarily operating in warmer months.