Founder Video - A game-changing agency that helps B2B companies leverage video content to boost engagement and leads on LinkedIn
Founded by Will Martin, Founder Video specializes in creating video content from interviews with business owners and turning them into engaging LinkedIn ads. The agency focuses on helping B2B companies enhance their online presence and generate leads through innovative video campaigns.
Why It Works
This business model capitalizes on the growing demand for video content in B2B marketing, particularly on platforms like LinkedIn. The combination of personal branding through thought leader ads and leveraging existing content allows for high engagement and low-cost outreach.
Revenue & Traction
Will mentioned that his agency generated six deals with a return of 15x on ads, spending less than $2,000 in a 90-day period. Additionally, a recent client generated $150,000 in pipeline from only spending $7,000 on ads.
Founding Story
Will's journey began when he realized many business owners lacked long-form content to create engaging short-form clips. This led him to develop the concept of guided interviews, where he interviews founders and extracts valuable insights, which are then turned into compelling video content for ads.
Business Playbook
1. Identify your target audience on LinkedIn and create a list of potential clients or businesses in your niche. 2. Set up guided interviews with founders or industry experts to extract insightful content that can be turned into video clips. 3. Create engaging short-form videos from the interview content, focusing on key insights and value propositions. 4. Launch thought leader ads on LinkedIn using personal profiles to promote the videos, ensuring you leverage the social proof of likes and comments. 5. Retarget viewers of your ads with follow-up content, such as additional videos or direct outreach, to nurture leads and drive conversions.
Additional Information
- Utilize tools like Supermetrics to pull data from LinkedIn Ads API for better analytics and reporting. - Experiment with text ads alongside video ads to maximize impressions at a lower cost. - Focus on building relationships and engaging with your audience to drive inbound leads.
Source
Podcast: In The Pit with Cody Schneider
Episode: LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all
Creation Date: March 4, 2025
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