Company case study
Freightew
Freightew is a person who builds directories and shares knowledge about directory creation on Twitter. It came up on Koerner Office, hosted by Chris Koerner, in the episode "The Most Overlooked Way to Make Money On the Internet | Ep. #164" (aired May 2, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Most Overlooked Way to Make Money On the Internet | Ep. #164 |
| Aired | May 2, 2025 |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Most Overlooked Way to Make Money On the Internet | Ep. #164 · aired May 2, 2025 · hosted by Chris Koerner
Why it works
Freightew successfully engages with an audience interested in learning about directory businesses without selling anything.
The playbook
Sharing valuable insights and expertise in a niche without a direct sales agenda helps build a community.
Also mentioned
Freightew is cited as an inspiration for those looking to start their own directory.
Why this works now (our analysis)
Twitter's algorithmic changes in 2023 have increased the visibility of niche content, allowing Freightew to effectively reach individuals interested in directory creation. The founder can generate initial revenue by promoting a paid newsletter on the r/IndieHackers subreddit, where users seek specific insights into building directory businesses. A challenge lies in the reliance on Twitter's platform, which may alter its algorithms or policies, impacting audience engagement and reach.