Company case study
Frey Chiu's Directory Website
Frey Chiu's Directory Website is a niche directory website focused on thrifting to help users find thrift-related locations. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "697: 10 Recurring Revenue Side Hustles" (aired September 18, 2025). As told on the show: $1,200 earned in the first month from ads after launching the directory.
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 697: 10 Recurring Revenue Side Hustles |
| Aired | September 18, 2025 |
| Revenue and traction | $1,200 earned in the first month from ads after launching the directory. |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
697: 10 Recurring Revenue Side Hustles · aired September 18, 2025 · hosted by Nick Loper
Why it works
It targets an underserved niche, providing valuable information that Google does not, attracting consistent traffic.
Founding story
Frey started the directory as a response to the challenges faced in another business, seeking a scalable and remote-friendly model.
The playbook
Identify and create directories in underserved niches and actively engage potential users through platforms like Reddit.
Also mentioned
The website capitalizes on SEO traffic and monetizes through advertising.
Why this works now (our analysis)
Thrifting enthusiasts seeking curated locations rely on Frey Chiu's Directory Website to discover local thrift stores. Utilizing Google My Business listings, Frey effectively aggregates and displays vital information that is often overlooked by larger platforms. This targeted approach generated $1,200 in ad revenue during the first month after launch. A challenge for the directory is maintaining up-to-date information on thrift locations, as store hours and inventory can frequently change, requiring consistent efforts to verify and update listings.