Company case study
Fright Waves
A data-driven media company revolutionizing the magazine industry while building an aviation community
Fright Waves: Founded by Craig Fuller, Fright Waves operates as a data business with a media arm that has successfully acquired and revitalized niche magazines, generating around $60 million in revenue and $12 million in profit. It came up on My First Million in the episode "He Got Fired By His DAD… So He Built a $60M/yr Empire" (aired June 13, 2024).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | He Got Fired By His DAD… So He Built a $60M/yr Empire |
| Aired | June 13, 2024 |
| Revenue and traction | The company is projected to reach $60 million in revenue this year, with about $12 million in profit. They aim for $1 billion in revenue by 2030. |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
He Got Fired By His DAD… So He Built a $60M/yr Empire · aired June 13, 2024 · hosted by Sam Parr and Shaan Puri
Why it works
Fright Waves capitalizes on the revival of print media within niche markets. By acquiring undervalued magazines, they leverage existing audiences and transform them into lucrative community-focused businesses. Their unique approach focuses on engaging the loyal subscriber base rather than chasing fleeting digital trends.
Founding story
Craig Fuller had a tumultuous start, getting fired from his family's trucking business. He pivoted to create a freight data company, which exploded in growth due to market timing and digital transformation in the logistics industry. His passion for aviation led him to acquire flying magazines, which sparked the creation of an aviation community and real estate project aimed at pilots and aviation enthusiasts.
Also mentioned
Fright Waves has also invested in building an aviation community with real estate properties targeted at flying enthusiasts. They utilize a strategic mix of traditional media and modern marketing techniques, including digital platforms, to maximize audience engagement.