Company case study · 4 podcast episodes
Function Health
Function Health is a health service that provides consumers with access to extensive blood testing and health insights through a membership model. It came up on 4 podcast episodes (Koerner Office, The Side Hustle Show, My First Million) between March 31, 2025 and November 28, 2025.
At a glance
| Discussed on | 4 episodes: Koerner Office, The Side Hustle Show, My First Million |
|---|---|
| First and latest | March 31, 2025 to November 28, 2025 |
| Revenue and traction | The service costs between six to eight hundred dollars per year, which includes two blood tests. |
| Category | Subscription |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What Koerner Office said
The "Form Factor" Hack That Built a $500M Empire⏐Ep. #252 · aired November 28, 2025 · hosted by Chris Koerner
Why it works
The service offers a convenient way to track health through blood testing and analysis, which appeals to health-conscious individuals seeking actionable insights.
Revenue and traction
The service costs between six to eight hundred dollars per year, which includes two blood tests.
The playbook
They combine lab testing with user-friendly reporting to make health data accessible and understandable for consumers.
Also mentioned
The company is reportedly not available in New York City due to legal restrictions.
What The Side Hustle Show said
695: The Most Unique Niches, Small Town Side Hustles, Monetizing Art, and More: Q&A with Nick · aired September 8, 2025 · hosted by Nick Loper
Why it works
Offers detailed insights into personal health, allowing users to take actionable steps based on the data provided.
The playbook
Uses technology to enhance user experience by providing personalized health feedback and recommendations.
Also mentioned
The service provides biological age assessments that can motivate users to improve their health based on test results.
What My First Million said
How to retire with millions (and pay $0 taxes) · aired May 14, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
It taps into the growing demand for proactive health management, leveraging technology to provide personalized insights and recommendations.
Revenue and traction
Achieved $100 million in revenue in a short period; initial tests offered at around $500.
The playbook
Combines advanced lab testing with personalized health coaching, providing a comprehensive suite of services.
Also mentioned
The company has successfully upsold additional tests and services to clients.
What My First Million said
$100M founder predicts what will be big in 5 years · aired March 31, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
Meets the growing consumer demand for personalized health insights and proactive health management in a more accessible and affordable manner.
Revenue and traction
Reportedly among the fastest-growing companies, reaching nine figures in revenue within two to three years.
The playbook
Utilizes strategic marketing and partnerships with health influencers to attract customers and simplify the health testing process.
Also mentioned
Offers a unique value proposition by providing comprehensive health testing at a fraction of the price of traditional medical services.