Company case study
Grounds Guys
Grounds Guys is a landscaping and holiday lighting service that offers installation and maintenance for residential and commercial properties. It came up on Koerner Office, hosted by Chris Koerner, in the episode "You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236" (aired October 20, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236 |
| Aired | October 20, 2025 |
| Revenue and traction | An average home installation costs between $1,500 to $2,000, with the potential for commercial contracts that can be worth significantly more. Profit margins for holiday lighting can increase from 20% in the first year… |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236 · aired October 20, 2025 · hosted by Chris Koerner
Why it works
The business leverages seasonality, providing services for both landscaping and holiday lighting, which helps maintain revenue throughout the year. Their approach focuses on customer service, ensuring that clients feel supported and valued.
Revenue and traction
An average home installation costs between $1,500 to $2,000, with the potential for commercial contracts that can be worth significantly more. Profit margins for holiday lighting can increase from 20% in the first year to up to 60% in subsequent years as customer retention builds.
Founding story
Wesley Parkin, the owner, transitioned from a career in construction management to start Grounds Guys after looking for a business opportunity that offered more flexibility and potential for growth.
The playbook
Key strategies include focusing on customer communication, using social media for marketing, offering regular maintenance, and providing seasonal discounts to encourage early bookings.
Also mentioned
They emphasize the importance of safety, particularly when working at heights, and have developed a customer-centric approach that encourages repeat business.