Company case study
Grounds Guys of Keller
Grounds Guys of Keller is a landscaping and holiday lighting business based in the DFW area in Texas, offering services such as Christmas light installation, landscape lighting, irrigation, and maintenance. It came up on Koerner Office, hosted by Chris Koerner, in the episode "You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236" (aired October 20, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236 |
| Aired | October 20, 2025 |
| Revenue and traction | The owner mentioned that another grounds guy does a million in revenue in a quarter just from Christmas lights, and they aim to reach half a million to a million a year in holiday lighting within the next two to three… |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236 · aired October 20, 2025 · hosted by Chris Koerner
Why it works
The business capitalizes on seasonal demand for holiday lighting and combines it with year-round landscaping services, providing a consistent revenue stream.
Revenue and traction
The owner mentioned that another grounds guy does a million in revenue in a quarter just from Christmas lights, and they aim to reach half a million to a million a year in holiday lighting within the next two to three years.
The playbook
The key strategies include purchasing materials in bulk to reduce costs, using safety equipment, and leveraging paid advertising to gain leads.
Also mentioned
Customers can find their local Grounds Guys location by visiting groundsguys.com and entering their zip code.