Gusto
Gusto is an online payroll and benefits software designed for small businesses, providing tools for payroll processing, tax filing, and HR management.
Why It Works
Gusto simplifies complex payroll and HR processes, making it user-friendly and accessible for small business owners, allowing them to focus on core business activities.
Revenue & Traction
Not mentioned in the transcript.
Founding Story
Not mentioned in the transcript.
Business Playbook
Gusto offers automatic payroll tax filing, direct deposits, and a range of benefits without hidden fees, supported by a team of certified HR experts.
Why this works now
IRS Form 941's electronic filing requirement has made online payroll solutions like Gusto essential for small businesses to stay compliant with tax regulations. Gusto could initially generate revenue by targeting small business owners active on r/Entrepreneur, where they can showcase their user-friendly software. A significant risk for Gusto is the ongoing need for updates to meet evolving tax laws, which requires continuous investment in development and compliance resources.
Additional Information
Over 400,000 small businesses trust Gusto, and it has been rated as the number one payroll software for fall 2025.
Source
Podcast: The Side Hustle Show
Episode: 711: 8 Online Businesses You Can Start With (Almost) No Money
Creation Date: December 4, 2025
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