Gusto
Gusto is an online payroll and benefits software designed for small businesses, offering payroll tax filing, direct deposits, health benefits, and more.
Why It Works
Gusto simplifies payroll management for small business owners, enabling them to focus on their core business activities without the stress of handling complex payroll tasks.
Revenue & Traction
Serves over 400,000 small businesses and is rated as the number one payroll software for fall 2025.
Founding Story
Not mentioned in the transcript
Business Playbook
Key features include automatic payroll tax filing and a team of certified HR experts available for assistance.
Why this works now
Most small business owners underestimate the complexity of payroll compliance. Gusto uses automated payroll tax filing to remove this burden, ensuring accurate and timely submissions. Initially, the company targeted small business owners on platforms like r/Entrepreneur to generate early interest and drive sign-ups. Gusto faces a challenge with customer acquisition costs, which can be significant due to the need for extensive educational content to clarify payroll processes for users unfamiliar with the intricacies involved.
Additional Information
Gusto has no hidden fees and offers a free trial for new users.
Source
Podcast: The Side Hustle Show
Episode: 705: 17 Marketing Tips from Side Hustle Show Listeners: What’s Working Now?
Creation Date: November 3, 2025
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