Gusto
Gusto is an online payroll and benefits software designed for small businesses, offering services like automatic payroll tax filing, direct deposits, health benefits, and more.
Why It Works
Gusto simplifies complex payroll and HR tasks, allowing small business owners to focus on their core operations without the stress of managing payroll intricacies.
Revenue & Traction
Over 400,000 small businesses trust Gusto, but specific revenue details are not mentioned.
Founding Story
Not mentioned in the transcript.
Business Playbook
Gusto's success comes from providing an all-in-one solution that is easy to use and remote-friendly, along with excellent customer support.
Why this works now
Small business owners managing payroll for teams under 50 employees benefit from Gusto’s automatic payroll tax filing feature, which reduces the complexity of compliance with federal and state regulations. A targeted first-revenue move could involve promoting Gusto through the r/Entrepreneur subreddit, where small business founders seek effective solutions. Gusto faces the risk of high customer acquisition costs, particularly if they rely heavily on paid advertising channels without a strong organic presence.
Additional Information
Gusto is recognized as the number one rated payroll software for fall 2025 according to review site G2.
Source
Podcast: The Side Hustle Show
Episode: 709: 10 Creative Side Hustles That Make Real Money - Part 9
Creation Date: November 27, 2025
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