Hanes
Hanes is a clothing brand that offers a range of apparel, including t-shirts, sweatshirts, and underwear.
Why It Works
Hanes leverages liquidation sales to offload excess inventory at significantly reduced prices, appealing to budget-conscious consumers.
Revenue & Traction
The transcript mentions a liquidation site with a purported MSRP of $442,000 being bid at $5,000, showcasing the drastic discounts available.
Founding Story
Not mentioned in the transcript.
Business Playbook
Utilizes liquidation sales and auctions to clear inventory, attracting resellers and bargain hunters.
Why this works now
Shopify's liquidation feature enables Hanes to efficiently manage excess inventory through discounted sales. The brand can utilize niche subreddits like r/frugal to target budget-conscious consumers looking for apparel deals. A significant risk for Hanes is the capital required to maintain inventory levels, particularly if liquidation sales do not move products quickly enough, leading to potential cash flow issues.
Additional Information
Hanes also engages in direct sales through their liquidation site, allowing consumers to purchase bulk items at low prices.
Source
Podcast: Koerner Office
Episode: The New Best Way to Make Money Reselling Online?!⏐Ep. #245
Creation Date: November 10, 2025
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