Hartland Bread
A local bakery known for producing high-quality bread with minimal ingredients.
Why It Works
Emphasizes quality ingredients and local distribution, appealing to consumers looking for artisanal products.
Revenue & Traction
Sales increased significantly after partnering with Chris Kerner for online sales, especially during the pandemic.
Founding Story
Owned by a local entrepreneur named Keith who sought to expand his reach but lacked the digital infrastructure.
Business Playbook
Partnered with Chris Kerner to utilize his expertise in e-commerce to launch online sales.
Why this works now
Artisanal food enthusiasts who prefer locally sourced products often seek out Hartland Bread for its high-quality loaves made with minimal ingredients. The bakery capitalized on its partnership with Chris Kerner to boost online sales through targeted social media ads on Instagram, which became crucial during the pandemic. A significant constraint for Hartland Bread is its reliance on local distribution channels, which limits scalability and may hinder growth if demand increases beyond local capacity.
Additional Information
The partnership led to a substantial increase in revenue, particularly during a time when many businesses struggled.
Source
Podcast: Koerner Office
Episode: I Started 75+ Businesses: Here’s What Actually Matters | Ep. #162
Creation Date: April 28, 2025
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