Company case study
Helio
A startup that automates the scheduling of meetings with investors using a clever script
Helio, co-founded by Michael Beer, is a web3 alternative to Stripe that automates the process of finding calendar links and scheduling meetings with potential investors. It came up on In The Pit with Cody Schneider in the episode "Scheduling 1,000+ Meetings with Investors Using a Script That Finds Calendar Links | The Future of Content Creation: AI-Powered Short Videos | Navigating the Underground Communities to Find Young Top Talent and Hire Them" (aired January 8, 2024).
At a glance
| Podcast | In The Pit with Cody Schneider |
|---|---|
| Hosted by | Cody Schneider |
| Episode | Scheduling 1,000+ Meetings with Investors Using a Script That Finds Calendar Links | The Future of Content Creation: AI-Powered Short Videos | Navigating the Underground Communities to Find Young Top Talent and Hire Them |
| Aired | January 8, 2024 |
| Revenue and traction | Helio has raised $3 million and has scaled its team while developing new features. |
| Category | SaaS |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Scheduling 1,000+ Meetings with Investors Using a Script That Finds Calendar Links | The Future of Content Creation: AI-Powered Short Videos | Navigating the Underground Communities to Find Young Top Talent and Hire Them · aired January 8, 2024 · hosted by Cody Schneider
Why it works
The startup capitalizes on the fact that many high-profile individuals have publicly accessible calendar links, making it easier for ambitious entrepreneurs to connect with them. By automating this process, Helio allows users to maximize their networking potential without the typical barriers.
Founding story
Michael Beer dropped out of university after two years of studying computer science, driven by boredom with useless projects. He joined Helio, where he helped take the startup from the ground up, leveraging his skills in coding and growth hacking to contribute to its rapid development.
The playbook
1. Set up a landing page describing your version of Helio - A startup that automates the scheduling of meetings with investors using a clever script to gauge interest. 2. Run small-scale ads to drive traffic to your landing page and collect email signups. 3. Reach out to people who signed up to understand their specific needs. 4. Build your initial offering based on the feedback from potential customers. 5. Launch with a limited-time founding member discount to create urgency.
Also mentioned
Michael emphasizes the importance of being transparent about intentions when reaching out. He also mentions that while this method can feel spammy, many appreciate the effort if done correctly. It’s crucial to present yourself as someone who could provide value in these conversations.