Company case study
Her
Her.co is a business focused on acquiring and optimizing online websites that generate income primarily through advertising. It came up on The Side Hustle Show in the episode "How to Replace Your Salary by Buying Mini Businesses (Greatest Hits)" (aired December 14, 2023).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | How to Replace Your Salary by Buying Mini Businesses (Greatest Hits) |
| Aired | December 14, 2023 |
| Revenue and traction | Stacy's portfolio of mini businesses now earns a few thousand dollars each month, which was enough for her to leave her day job. |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
How to Replace Your Salary by Buying Mini Businesses (Greatest Hits) · aired December 14, 2023 · hosted by Nick Loper
Why it works
Stacy's strategy capitalizes on acquiring undervalued websites, particularly those with verified revenue and established traffic. By using her skills in SEO and online marketing, she quickly optimizes these sites for higher ad revenue.
Founding story
Stacy started her journey frustrated with her day job. She discovered online business models through resources like Side Hustle Nation and niche pursuits. After a rocky start with her first site purchase, she learned the ropes and established a successful portfolio by focusing on sites with verified revenue and evergreen content.
The playbook
1. Identify your niche: Choose a type of website that you understand and can relate to. It’s crucial to have a grasp of the content and audience. 2. Research platforms: Use Flippa or other marketplaces to find expired listings of websites that haven't sold. This can lead to better negotiation opportunities. 3. Set criteria: Develop a filtering system for potential purchases. Look for sites with verified revenue, organic traffic, and minimal reliance on social media. 4. Perform due diligence: Analyze the website's Google Analytics to verify traffic and revenue claims. Check for any red flags like drastic traffic drops or unnatural link profiles. 5. Optimize for revenue: After purchasing, immediately switch ad networks if necessary and implement SEO improvements. Focus on site speed and user experience to boost traffic and engagement.
Also mentioned
Stacy emphasizes the importance of using verified analytics to assess site quality and warns against purchasing fad sites that may not sustain traffic. She uses tools like Cloudflare for speed optimization and recommends exploring various ad networks for better revenue. She also suggests doing content creation herself to maintain quality, which is crucial for site authority.