Company case study
Higher Bus
Higher Bus is a company that has developed applications for home services, including a unique postcard marketing strategy. It came up on Koerner Office, hosted by Chris Koerner, in the episode "You Don’t Need to Invent New AI Tool. Just Package One Use Case ⏐ Ep. #188" (aired June 27, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | You Don’t Need to Invent New AI Tool. Just Package One Use Case ⏐ Ep. #188 |
| Aired | June 27, 2025 |
| Revenue and traction | For every $100 spent on postcards, the company generated a $4,000 ticket item, demonstrating a strong return on investment. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
You Don’t Need to Invent New AI Tool. Just Package One Use Case ⏐ Ep. #188 · aired June 27, 2025 · hosted by Chris Koerner
Why it works
The approach leverages personalized postcards featuring images of the homeowners' own houses, combined with a video pitch, which significantly engages recipients and increases the likelihood of responses.
The playbook
Utilizes personalized marketing by sending postcards with images of the homeowner's house and includes a QR code that links to a video pitch.
Also mentioned
Achieved an engagement rate of 15%, with 3% of recipients scheduling calls and a 1% closing rate.
Why this works now (our analysis)
Homeowners seeking home service upgrades often overlook traditional marketing. Higher Bus utilizes personalized postcards featuring recipients' homes alongside a video pitch, enhancing engagement. The company effectively channels its marketing through localized Facebook ads targeting neighborhoods with high homeowner turnover. A challenge for Higher Bus lies in managing customer acquisition costs, particularly as the postcard marketing strategy requires upfront investment before seeing returns.