Hoop Group
An annual basketball camp for billionaires that combines sports with networking among successful individuals.
Why It Works
The unique concept of blending basketball, an engaging activity, with networking creates a relaxed atmosphere that encourages genuine connections.
Revenue & Traction
Not mentioned in the transcript.
Founding Story
The idea originated from a dislike of traditional networking events and a desire to create a more engaging experience for successful individuals.
Business Playbook
Utilizing sports as an icebreaker and focusing on creating memorable experiences rather than just a roster of names.
Why this works now
LinkedIn's targeted advertising features allow Hoop Group to reach high-net-worth individuals effectively. The founder could initiate revenue by promoting the camp through exclusive posts in LinkedIn groups focused on luxury lifestyle and wealth management. A significant risk for the business is the high capital required to secure premium venues and high-profile coaches, which may strain initial cash flow.
Additional Information
The event is designed to be a fun and unique experience, with activities like playing basketball and having informal discussions.
Source
Podcast: My First Million
Episode: My decision-making framework for which ideas to chase
Creation Date: February 3, 2026
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