Indexey

Indexey, founded by Jackie Choo, is an agency that specializes in helping companies enhance their online presence and revenue through effective SEO tactics. They focus on creating affiliate programs and monetizing existing web traffic for businesses, particularly those struggling to find product-market fit.

Why It Works

Indexey capitalizes on the untapped potential of companies with high web traffic but low monetization. They create partnerships with businesses to develop affiliate strategies that turn existing traffic into significant revenue streams. Their ability to leverage backlinks from investors' portfolios also plays a crucial role in their success.

Revenue & Traction

Jackie mentions that he generates around $200,000 a month through various internet businesses, primarily driven by SEO. He has helped clients scale from $10K to over $400K in monthly revenue in just a few months.

Founding Story

Jackie started in drop shipping and ventured into affiliate marketing, where he learned the ins and outs of SEO. After recognizing the opportunities presented during the COVID era when many companies had substantial funding but poor product-market fit, he pivoted to help these businesses monetize their web presence effectively.

Business Playbook

1. Identify companies with high web traffic but low monetization (look for legacy media or VC-backed startups). 2. Develop a proposal that outlines how you can monetize their traffic through affiliate programs or content marketing. 3. Create a partnership agreement that includes revenue sharing (e.g., a 50/50 split on affiliate revenue generated). 4. Focus on building backlinks from reputable sources, especially leveraging connections from investors or partners. 5. Continuously optimize and test various content strategies to enhance SEO performance and increase revenue.

Additional Information

Jackie emphasizes the importance of creating valuable content that journalists would want to cover, leveraging platforms like Reddit to gain visibility. He suggests using tools to scrape journalist contacts for outreach. He also notes the significance of using a mix of cold emails and DMs to generate interest in your services.