Instagram Close Friends Engagement Service

This service, conceptualized by the podcast hosts, targets Instagram influencers who want to increase their story engagement. By utilizing the Close Friends feature, influencers can prioritize their stories to a select group of followers, leading to significantly higher engagement rates. The potential for this service is huge as influencers seek to monetize their reach effectively.

Why It Works

The service takes advantage of Instagram's algorithm, which prioritizes posts from users' Close Friends. This feature creates a sense of exclusivity, encouraging followers to engage more with the content. This results in higher view counts and, ultimately, better monetization opportunities for influencers.

Revenue & Traction

While specific revenue numbers weren't mentioned, the hosts noted that influencers could potentially charge $100 to $1,000 for this service, considering the boost in engagement and potential subscriber growth.

Founding Story

The idea arose from observing the immediate impact of the Close Friends feature on influencers' engagement. The hosts realized that many influencers lack the technical know-how to implement this feature effectively, thus creating an opportunity for a service that automates the process.

Business Playbook

1. Identify a niche market of influencers (10,000+ followers) who actively engage with their audience. 2. Research how to automate the process of adding followers to the Close Friends list—this may involve hiring a developer or using existing tools. 3. Create a straightforward pricing structure (e.g., $100 for the service) that reflects the value of increased engagement. 4. Develop a marketing strategy using social media ads targeting influencers, showcasing case studies of potential engagement increases. 5. Launch the service and offer early adopters a discount or trial period to build word-of-mouth and gather testimonials.

Additional Information

Consider using platforms like Upwork to find developers who can assist with the technical aspects of the service. Engaging with influencer communities on social media can help spread the word about your service and attract initial customers.