Company case study
JenniferMaker.com
JenniferMaker.com is a DIY and crafting website that provides tutorials, patterns, and resources for crafting projects, with a focus on using cutting machines like Cricut. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "Growing an Online Business to $100k a Month (Greatest Hits)" (aired October 23, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | Growing an Online Business to $100k a Month (Greatest Hits) |
| Aired | October 23, 2025 |
| Revenue and traction | The business generates revenue primarily from product sales (including eBooks and courses), with advertising and affiliate income providing smaller portions of revenue. The founder mentions making over $40,000 in… |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Growing an Online Business to $100k a Month (Greatest Hits) · aired October 23, 2025 · hosted by Nick Loper
Why it works
The business leverages the popularity of crafting and DIY projects, offering high-quality, valuable resources and a strong community engagement through platforms like Pinterest and Facebook.
Revenue and traction
The business generates revenue primarily from product sales (including eBooks and courses), with advertising and affiliate income providing smaller portions of revenue. The founder mentions making over $40,000 in December from advertising.
Founding story
Started in late 2016 as a blog sharing recipes and crafts, Jennifer Marx pivoted to focus on crafting after an unexpected income from Google AdSense encouraged her to invest more effort into the blog.
The playbook
Key strategies include focusing on Pinterest for traffic, building a substantial mailing list, creating valuable lead magnets, and regularly publishing tutorial content that connects with an engaged audience.
Also mentioned
Jennifer has built an email list of 375,000 subscribers and has a strong presence on YouTube, with 225,000 subscribers and a strategy of pairing video content with written tutorials.