Company case study
Just Brands
Just Brands is an online trade school that provides courses funded by government grants. It came up on Koerner Office in the episode "The Government Will Pay You $15k per Student to Start a Trade School. Here's How.⏐ Ep. #208" (aired August 13, 2025). As told on the show: Scheduled to earn about $2-4 million in the first year.
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Government Will Pay You $15k per Student to Start a Trade School. Here's How.⏐ Ep. #208 |
| Aired | August 13, 2025 |
| Revenue and traction | Scheduled to earn about $2-4 million in the first year. |
| Category | Education |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Government Will Pay You $15k per Student to Start a Trade School. Here's How.⏐ Ep. #208 · aired August 13, 2025 · hosted by Chris Koerner
Why it works
It leverages government grants to offer high-ticket education without charging students directly, making it accessible to a wide audience.
Founding story
The founder pivoted from an insurance franchise to starting an online school after discovering the potential of trade schools and government funding.
The playbook
Focus on community engagement, partner with nonprofits and churches to reach potential students, and utilize government grants effectively.
Also mentioned
The business model is scalable and allows for a wide range of trade courses.
Why this works now (our analysis)
FAFSA regulations allow Just Brands to access government grants, enabling it to provide high-ticket courses without charging students. The founder's first revenue move includes promoting courses on the r/Entrepreneur subreddit, targeting aspiring business owners seeking affordable education. A potential risk is the reliance on fluctuating government funding, which may impact course availability and revenue stability.