Kabuto King
An anonymous individual on Twitter who started buying first edition Kabuto Pokemon cards and influencing their market price.
Why It Works
By focusing on an undervalued and less desirable card, the Kabuto King created a meme around it, which led to increased interest and demand, particularly through social media influence.
Revenue & Traction
The price of first edition Kabuto cards increased from around $0.30-$0.50 to $10-$20, with graded cards reaching hundreds of dollars.
Founding Story
Not much is known about the individual's background, but the idea emerged from recognizing an opportunity in the market for undervalued Pokemon cards.
Business Playbook
The strategy involves buying large quantities of a specific card, leveraging social media to create a narrative around the card, and holding onto the cards as their value appreciates.
Additional Information
This trend has led to other similar movements, with individuals focusing on different cards in the same way.
Source
Podcast: Startup Ideas Podcast
Episode: 6 Scalable Startup Ideas (You Can Start Tomorrow)
Creation Date: January 12, 2026
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