Kabuto King
An anonymous individual on Twitter who started buying every first edition Kabuto Pokemon card to influence their value.
Why It Works
The approach capitalizes on the nostalgia and rarity of first edition Pokemon cards, creating a meme around a less popular character, which drives demand and increases prices.
Revenue & Traction
The price of first edition Kabuto cards has increased from about $0.30-$0.50 to $10-$20 ungraded, with graded ones worth hundreds of dollars.
Founding Story
Not mentioned in the transcript.
Business Playbook
Buying up large quantities of underappreciated cards and creating a social media presence to influence market demand.
Why this works now
Collectors of first edition Pokemon cards, particularly those seeking niche characters, are driving Kabuto King’s strategy. The creator effectively utilizes Twitter to generate buzz, creating a meme around Kabuto that enhances its perceived value. This approach has led to a price increase for ungraded cards from $0.30-$0.50 to $10-$20, with graded cards reaching hundreds. A notable constraint is the reliance on Twitter's algorithm, which can limit visibility and engagement, potentially impacting demand.
Additional Information
Inspired a movement among other collectors, leading to the creation of similar profiles for other Pokemon characters.
Source
Podcast: Koerner Office
Episode: 6 Simple Side Hustles You Can Start With Zero Experience⏐Ep. #266
Creation Date: January 16, 2026
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