LCD Cycle
A business that operates in the cycling industry, details about its specific offerings are not mentioned.
Why It Works
Appears to have capitalized on the growing interest in cycling and fitness during the pandemic.
Revenue & Traction
Grew significantly in its early years, reaching $2 million in the first year and $4.8 million the second year.
Founding Story
Details about its founding story are not explicitly mentioned in the transcript.
Business Playbook
Leveraged a sense of rivalry and competition with former business partners to drive growth and motivation.
Why this works now
Shopify's integration with fitness apps allows LCD Cycle to easily tap into the growing demand for cycling-related products. In its first revenue year, the business successfully utilized targeted ads on Instagram to reach cycling enthusiasts. A potential risk includes reliance on third-party suppliers, which can lead to inventory shortages and fulfillment delays, impacting customer satisfaction and revenue growth.
Additional Information
The business grew to 8.8 million in revenue by its third year.
Source
Podcast: Koerner Office
Episode: I Started 75+ Businesses: Here’s What Actually Matters | Ep. #162
Creation Date: April 28, 2025
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