Lifestyle Builders
Lifestyle Builders is a coaching program aimed at helping business owners create freedom through effective business strategies and personal development.
Why It Works
The program focuses on aligning business goals with personal values, helping clients understand their 'zone of genius' and streamline operations to reduce reliance on themselves.
Revenue & Traction
Not mentioned in the transcript
Founding Story
The founders identified a need for business owners to balance their professional and personal lives while pursuing growth and fulfillment.
Business Playbook
Key tactics include personalized coaching, goal-setting exercises, and tools to help clients manage their time and resources effectively.
Why this works now
Google's Search Ads platform allows Lifestyle Builders to target business owners seeking personal development resources. The founders could generate initial revenue by running targeted ads in niche forums like r/Entrepreneur, reaching their ideal audience. A challenge they face is the high customer acquisition cost, which can strain early cash flow as they work to build brand awareness and trust.
Additional Information
The founders, Tom and Ariana, have authored a book titled 'Lifestyle Builders' which provides insights into their approach.
Source
Podcast: The Side Hustle Show
Episode: 716: Your Best Year Yet: Goal Setting and Action Planning that Gets Results
Creation Date: January 1, 2026
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