Live Oak Lake
A property with seven Scandinavian-style cabins located just outside of Waco, Texas.
Why It Works
The property was built using kits shipped overseas, and it capitalized on the natural beauty of the location to attract customers, which ultimately led to a profitable sale.
Revenue & Traction
After building the property, it was sold for seven or eight million dollars, with total costs around one and a half to two million.
Founding Story
The property was developed by Isaac French and his friend as part of a creative investment strategy in short-term rentals.
Business Playbook
Documenting the building process on social media to build an audience and attract potential investors or customers.
Why this works now
Couples seeking unique getaways in Texas often turn to Live Oak Lake for its Scandinavian-style cabins. The property effectively utilizes Airbnb's platform to reach potential guests, positioning itself as a desirable short-term rental. A significant risk is the reliance on seasonal tourism, which can lead to fluctuating occupancy rates and revenue during off-peak months.
Additional Information
The project gained significant attention on social media, leading to a following that supported its launch.
Source
Podcast: Koerner Office
Episode: How to Buy Big Things With Almost No Money (Real Tactics That Work)⏐Ep. #273
Creation Date: February 10, 2026
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