Love Before
A sustainable soft toy adoption agency that rescues stuffed animals from being discarded and rehomes them with new owners, emphasizing emotional connection and storytelling.
Why It Works
The business effectively addresses the emotional attachment people have to stuffed toys while providing an eco-friendly alternative to disposal. Storytelling and community engagement create a strong brand connection.
Revenue & Traction
The company has achieved over 10,000 sales and typically sells toys in the price range of 15 to 25 pounds, with some unique items fetching up to 400 pounds.
Founding Story
Charlotte Leibling started Love Before as a side hustle while volunteering at a charity shop, where she noticed the overwhelming number of stuffed animals being discarded. This inspired her to create a business that gives these toys a second chance.
Business Playbook
Key strategies include building a community through social media, focusing on storytelling to enhance emotional connections, and utilizing SEO to ensure visibility in search results. The business also leverages pop-up events and retail partnerships to increase exposure.
Additional Information
The business operates with a significant emphasis on sustainability, with the goal of transitioning from discarded items to luxury retail, and has established partnerships with high-end stores like Selfridges and Bloomingdale's.
Source
Podcast: The Side Hustle Show
Episode: 679: Free Inventory: The Sustainable Stuffed Animal Side Hustle
Creation Date: June 26, 2025
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