Company case study
Maidstomatch.com
Maidstomatch.com is a residential cleaning business founded by Anthony and Janilka Hartzog that connects clients with contractors who perform cleaning services. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "438: Listener Success Story: From Idea to 6-Figure Side Hustle (Greatest Hits)" (aired May 8, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 438: Listener Success Story: From Idea to 6-Figure Side Hustle (Greatest Hits) |
| Aired | May 8, 2025 |
| Revenue and traction | The business is currently generating $20,000 to $25,000 a month in sales. |
| Category | Marketplace |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
438: Listener Success Story: From Idea to 6-Figure Side Hustle (Greatest Hits) · aired May 8, 2025 · hosted by Nick Loper
Why it works
The business model works by leveraging a network of contractors to deliver cleaning services, allowing the founders to focus on management and marketing rather than performing the cleaning themselves. This approach scales well and meets the demand for cleaning services without requiring the business owners to do the work directly.
Founding story
Inspired by a podcast episode and after much research and discussion, Anthony and Janilka decided to start this cleaning business as a side hustle while managing full-time jobs.
The playbook
Key strategies include hiring contractors rather than performing the cleaning themselves, utilizing a range of marketing channels (like Craigslist, Nextdoor, and Yelp), and maintaining a transparent pricing model with contractors.
Also mentioned
The business emphasizes ongoing marketing to both clients and contractors, and it currently manages about 2,700 bookings with minimal direct involvement from the owners.