Company case study
Manta
Manta is an online directory that provides business listings and information about various companies. It came up on Koerner Office, hosted by Chris Koerner, in the episode "6 Ways to Make Money With the New GPT Agent (It Blew My Mind) ⏐ Ep. #198" (aired July 21, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | 6 Ways to Make Money With the New GPT Agent (It Blew My Mind) ⏐ Ep. #198 |
| Aired | July 21, 2025 |
| Category | Marketplace |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
6 Ways to Make Money With the New GPT Agent (It Blew My Mind) ⏐ Ep. #198 · aired July 21, 2025 · hosted by Chris Koerner
Why it works
It serves as a valuable resource for businesses looking to gather competitive intelligence and contact information.
The playbook
Offers comprehensive business listings that can be used for various marketing and research purposes.
Also mentioned
Manta's extensive database is often utilized for scraping data by tools like ChatGPT.
Why this works now (our analysis)
Local small business owners seeking to enhance their visibility can benefit from Manta’s extensive online directory. The platform utilizes user-generated content and SEO optimization to ensure businesses are easily discoverable by potential customers. A viable revenue strategy could involve targeted ads on local business forums such as r/smallbusiness, where owners often seek resources to improve their online presence. Manta faces the risk of high customer acquisition costs due to reliance on paid advertising and the time needed to build organic traffic through SEO efforts.