Company case study
Medieval Times
Medieval Times is a dinner theater franchise that features medieval-themed performances, including jousting and acting, while serving a pre-selected meal. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Are tariffs good or bad for founders?" (aired April 11, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Are tariffs good or bad for founders? |
| Aired | April 11, 2025 |
| Revenue and traction | Estimated to generate $150 to $200 million annually across 10 locations, serving around 2 million guests per year. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Are tariffs good or bad for founders? · aired April 11, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
It combines entertainment with dining, offering a unique experience that draws large audiences. The consistency of shows and menu creates operational efficiencies.
Founding story
Founded by Jose, a Spanish immigrant who started with a small restaurant in Spain featuring medieval performances. He moved to America in the 1980s and secured $8 million in funding to create the first location in Florida.
The playbook
Focus on a consistent performance schedule, train performers extensively, and streamline food service to enhance efficiency and guest experience.
Also mentioned
The performances change every five to seven years, allowing for a long-term training investment in performers. They have hosted nearly 80 million guests since inception.