Company case study
Meet Your Class
A platform connecting prospective college students before they even set foot on campus
Meet Your Class: Founded by Jonah, Meet Your Class is an innovative platform designed to facilitate connections among prospective college students before they arrive on campus. It came up on My First Million in the episode "6 College Students Pitch Us Their Startups | MFM Shark Tank" (aired November 8, 2024).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 6 College Students Pitch Us Their Startups | MFM Shark Tank |
| Aired | November 8, 2024 |
| Revenue and traction | The platform has achieved over 400,000 account creations and generated more than $600,000 in revenue through a freemium business model. They have also partnered with eight universities to help decrease summer melt rates. |
| Category | Education |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
6 College Students Pitch Us Their Startups | MFM Shark Tank · aired November 8, 2024 · hosted by Sam Parr and Shaan Puri
Why it works
Meet Your Class capitalizes on the growing concern among universities about declining enrollment rates and summer melt. By fostering connections among students before they start college, they effectively create excitement and a sense of belonging, which translates to higher enrollment retention.
Founding story
Jonah and his co-founders developed Meet Your Class after realizing the challenges prospective students face during the enrollment process. They recognized that many students drop out at the last moment due to a lack of community and support, prompting them to create a solution that not only addresses this issue but also provides valuable data to universities.
The playbook
1. Identify a pressing issue within your target market, such as declining enrollment for educational institutions. 2. Build a platform that facilitates connection among users – in this case, prospective students – leveraging social media integration for organic growth. 3. Develop partnerships with institutions that can benefit from your solution, offering them valuable data and insights. 4. Implement a freemium model to attract users, allowing for basic functionalities at no cost while charging for premium features. 5. Continuously engage with your user base to gather feedback, iterate on your product, and expand your offerings based on real-world needs.
Also mentioned
Meet Your Class is currently focused on expanding its partnerships and aims to reach 50 university collaborations by the end of the upcoming admission cycle. The platform has been recognized for its innovative approach and was accepted into Techstars, which has further bolstered its growth potential.