Company case study
Michelle Maddox's Local Meditation Experience
A unique offering tapping into the wellness trend and the tourism market
Michelle Maddox's Local Meditation Experience: Michelle Maddox created a local meditation experience in Sedona, Arizona, leveraging Airbnb's platform to attract tourists looking for wellness activities during their travels. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "572: 15 Sizzlin’ Summer Side Hustles" (aired July 13, 2023).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 572: 15 Sizzlin’ Summer Side Hustles |
| Aired | July 13, 2023 |
| Revenue and traction | Michelle reported bookings almost immediately, with her experiences priced around $49, leading to a solid income stream during the tourist season. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
572: 15 Sizzlin’ Summer Side Hustles · aired July 13, 2023 · hosted by Nick Loper
Why it works
This business model effectively uses a pre-existing platform (Airbnb) to reach a ready-made audience, capitalizing on the rising interest in wellness and mindfulness.
Founding story
Michelle started her venture by pitching her idea on Airbnb, utilizing local connections for promotional photos, and quickly began scheduling meditation sessions that filled up rapidly.
The playbook
1. Conceptualize Your Experience: Think about a unique local experience you can offer that aligns with your skills and interests. 2. Register on Airbnb: Create an experience listing on Airbnb, ensuring to follow their guidelines and include high-quality photos. 3. Promote Your Experience: Use social media and local tourism channels to spread the word about your offering. 4. Schedule Regular Sessions: Determine your availability and set a consistent schedule for your experiences to maximize bookings. 5. Gather Feedback: After each session, encourage participants to leave reviews on Airbnb to build your credibility and attract more customers.
Also mentioned
Michelle advised using authentic photos of yourself and your experiences to avoid disappointments. She also emphasized the importance of providing a consistent experience to maintain high ratings.