Company case study
Miss Devon's Video Game Universe
A unique business where kids learn through gaming
Miss Devon's Video Game Universe: Founded by Devin Ricks, this business operates on the OutSchool platform, where she teaches kids aged 5-18 through engaging video game classes. It came up on The Side Hustle Show in the episode "611: The 6-Figure Video Game Mom" (aired May 30, 2024).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 611: The 6-Figure Video Game Mom |
| Aired | May 30, 2024 |
| Revenue and traction | Devon has successfully scaled her business from earning around $4,000 a month to over six figures annually. She employs 14 teachers and has approximately 300 recurring students each week. |
| Category | Education |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
611: The 6-Figure Video Game Mom · aired May 30, 2024 · hosted by Nick Loper
Why it works
The model leverages the growing acceptance of online education and the popularity of gaming among children. By creating a community-centered approach and offering classes that blend education with fun, Devon addresses a gap in the market where children can learn valuable skills while enjoying their favorite games.
Founding story
Devon started her career in online education teaching English to kids in China. After a shift in demand, she discovered OutSchool and began teaching video game-themed classes. Her initial classes gained traction, leading to the creation of a broader curriculum focused on gaming, which has since expanded significantly with the hiring of additional teachers.
The playbook
1. Identify Your Niche: Look for areas where your passions and skills intersect. Devon combined her love for video games with teaching, creating a unique offering. 2. Start Small: Begin with a few classes on a platform like OutSchool. Test different subjects to see what resonates with your audience. 3. Build a Community: Focus on creating a welcoming and engaging environment for students. This helps retain students long-term and encourages word-of-mouth promotions. 4. Utilize Existing Platforms: Leverage established platforms with built-in audiences, like OutSchool, to minimize your marketing efforts and focus on teaching. 5. Innovate Continuously: Stay on top of trends in your niche and be ready to adapt your offerings. For example, Devon regularly updates her classes based on new game releases and student interests.
Also mentioned
Devon emphasizes the importance of personal branding and connecting with students individually. She also participates in marketing through social media and media outreach, leveraging platforms like TikTok for visibility and engagement. Tools such as video tutorials have been useful for building authority and driving enrollments.