Mural Agency by Maddie Mo - A creative business model that uses murals as advertising space to generate revenue

Maddie Mo started with an advertising technology company and realized the potential of murals as an engaging form of advertising. He has a unique knack for understanding attention-grabbing tactics and has applied this to the art world, creating a business that merges creativity with commerce.

1. Identify Blank Walls: Drive around your city and photograph blank walls that could be potential mural canvases. 2. Network with Property Owners: Approach local business or building owners with a proposal to manage mural placements on their walls, offering them a share of the revenue. 3. Create a Sales Kit: Develop a professional presentation that includes the wall's dimensions, potential traffic estimates, and examples of past mural successes to show potential advertisers. 4. Recruit Artists: Reach out to local artists looking for paid mural gigs. Use platforms like Instagram to find talent and showcase their portfolios to potential clients. 5. Market Your Services: Promote your mural agency to local businesses and advertisers, emphasizing the organic exposure they can gain through social media shares and community engagement.

Maddie mentions that the margins can be as high as 60% after costs, and the idea works well in tier two and three cities where competition is less fierce. Using social media to showcase the creation process can further enhance the visibility of both the murals and the advertisers.