Company case study
My Mind
A tool for organizing inspiration and creating a personal swipe file
My Mind, founded by Jordan, is a web tool that allows users to save and organize content they find online, effectively creating a personalized swipe file. It came up on Startup Ideas Podcast in the episode "How to Build a Swipe File and Steal Like an Artist" (aired October 30, 2024).
At a glance
| Podcast | Startup Ideas Podcast |
|---|---|
| Hosted by | Greg Isenberg |
| Episode | How to Build a Swipe File and Steal Like an Artist |
| Aired | October 30, 2024 |
| Revenue and traction | While specific revenue numbers weren't mentioned, Jordan shared that My Mind has gained significant traction, helping users consolidate inspiration from the vast number of ads and content they encounter daily. |
| Category | SaaS |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
How to Build a Swipe File and Steal Like an Artist · aired October 30, 2024 · hosted by Greg Isenberg
Why it works
My Mind excels due to its user-friendly interface that allows tagging and organizing of saved content. This makes it easier for users to curate their inspirations systematically, turning passive consumption into actionable creativity.
Founding story
Jordan started developing My Mind out of frustration with existing bookmarking tools that didn't cater to the need for inspiration capture. He recognized the gap in the market and built a solution that not only organizes but also inspires creators to think differently about the content they consume.
The playbook
1. Set up a landing page describing your version of My Mind - A tool for organizing inspiration and creating a personal swipe file to gauge interest. 2. Run small-scale ads to drive traffic to your landing page and collect email signups. 3. Reach out to people who signed up to understand their specific needs. 4. Build your initial offering based on the feedback from potential customers. 5. Launch with a limited-time founding member discount to create urgency.
Also mentioned
Jordan highlighted the importance of making My Mind a central hub for creativity. He emphasized the need to study how users interact with content and apply that knowledge to enhance the tool's functionalities. He also mentioned that the app integrates seamlessly with existing workflows, making it a valuable addition for users.