Company case study
My Modern South
My Modern South is a business that facilitated the purchase and resale of IKEA furniture to customers in areas without an IKEA store. It came up on Koerner Office, hosted by Chris Koerner, in the episode "This Is the Beginner Hustle You’ve Been Waiting For w/ Shannon Jean⏐ Ep. #199" (aired July 23, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | This Is the Beginner Hustle You’ve Been Waiting For w/ Shannon Jean⏐ Ep. #199 |
| Aired | July 23, 2025 |
| Revenue and traction | The pricing strategy involved adding a 30% markup to IKEA products, which covered costs for transportation and ensured profitability. |
| Category | Marketplace |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
This Is the Beginner Hustle You’ve Been Waiting For w/ Shannon Jean⏐ Ep. #199 · aired July 23, 2025 · hosted by Chris Koerner
Why it works
The business model capitalizes on the demand for IKEA products in regions that lack a physical store, allowing customers to access popular furniture items without traveling long distances.
Founding story
The business was started by an individual who identified a gap in the market while living in Huntsville, Alabama, and saw an opportunity to serve customers in that area.
The playbook
Strategies included pre-ordering items from IKEA, utilizing a rental U-Haul for transportation, and collecting payment upfront to minimize risk.
Also mentioned
The business operated by meeting customers in grocery store parking lots to complete transactions, making it convenient for buyers.