Company case study
Neighborly
Neighborly is a franchise brand that encompasses various home service businesses, including landscaping and holiday lighting. It came up on Koerner Office, hosted by Chris Koerner, in the episode "You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236" (aired October 20, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236 |
| Aired | October 20, 2025 |
| Revenue and traction | Franchisees contribute to national marketing while handling local lead generation, keeping more revenue within their operations. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236 · aired October 20, 2025 · hosted by Chris Koerner
Why it works
The franchise model allows for a diversified range of services, providing flexibility and additional revenue streams for franchisees, which can help in navigating seasonal fluctuations in demand.
Founding story
Wesley Parkin chose the Neighborly brand for its strong support system and the ability to offer multiple services, which he believed would help in growing his business.
The playbook
Franchisees utilize a combination of local marketing strategies including PPC, social media ads, and customer referrals to generate leads.
Also mentioned
Neighborly emphasizes the importance of brand awareness while allowing franchisees the freedom to manage their own marketing efforts.