Company case study

Not specified

Not specified: Youth sports combine concept that involves city-to-city testing for youth athletes. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Work at These Companies, Become a Millionaire in 5 Years." (aired January 8, 2026). As told on the show: Potentially makes $200,000 per weekend by charging $120 per participant.

At a glance

Not specified at a glance
PodcastMy First Million
Hosted bySam Parr and Shaan Puri
EpisodeWork at These Companies, Become a Millionaire in 5 Years.
AiredJanuary 8, 2026
Revenue and tractionPotentially makes $200,000 per weekend by charging $120 per participant.
CategoryEducation

Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.

What the episode said

Work at These Companies, Become a Millionaire in 5 Years. · aired January 8, 2026 · hosted by Sam Parr and Shaan Puri

Why it works

It taps into the lucrative youth sports market, providing standardized athletic testing and performance metrics.

Founding story

The idea arose from observing the significant investment in youth sports and the lack of standardized testing.

The playbook

Traveling city-to-city, offering performance testing for youth athletes while upselling additional training and data storage services.

Also mentioned

The speaker expresses a strong interest in being involved in this concept if someone decides to pursue it.

Why this works now (our analysis)

NCAA regulations on recruiting have created a demand for standardized performance metrics among youth athletes. The business can generate initial revenue by partnering with local sports leagues to offer testing events, charging $120 per participant. A significant risk is the variable attendance at these events, which can impact projected revenue and profitability.

Find more businesses and ideas like this

What to do next

  1. Read a related business idea: Library Writing Workshops
  2. Find an idea that fits your budget, hours and skills

Ideas worth reading next

More case studies

More case studies from My First Million

See all My First Million coverage →