Now Watch
Now Watch is a mindfulness-focused watch that reminds users to be present by displaying 'now' instead of the time.
Why It Works
It taps into the growing mindfulness movement and appeals to consumers looking for unique gift ideas.
Revenue & Traction
Prices range from $29 to $89, but specific revenue figures are not provided.
Founding Story
The founder struggled for five years to find a supplier and initially made little revenue until an influencer helped it go viral.
Business Playbook
The founder now focuses on intentional influencer marketing to ramp up sales.
Why this works now
Most mindfulness products fail to resonate because they don't prioritize simplicity. Now Watch's unique feature of displaying 'now' instead of the time caters to consumers seeking straightforward reminders to be present. The founder initially generated revenue through targeted posts on Instagram, leveraging influencer partnerships to create organic visibility. A significant risk for Now Watch is its reliance on social media algorithms for customer acquisition, which can change unpredictably and impact visibility.
Additional Information
The product is seen as a niche item that may lead to further mindfulness-related products.
Source
Podcast: The Side Hustle Show
Episode: 733: $25k/Mo From a Vibe Coded App, $10k/Mo Selling “Fake” Watches, and More
Creation Date: April 9, 2026
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