Company case study
O-Mary
O-Mary is a Broadway play focusing on Mary Todd Lincoln, known for its comedic take on her life. It came up on My First Million in the episode "The man who made a billion off blueberries" (aired September 12, 2025). As told on the show: Reported to be making approximately $1 million a week since its opening.
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The man who made a billion off blueberries |
| Aired | September 12, 2025 |
| Revenue and traction | Reported to be making approximately $1 million a week since its opening. |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The man who made a billion off blueberries · aired September 12, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
The play has gained significant attention and popularity, leading to high ticket sales and a strong revenue stream.
The playbook
High-quality production, engaging storylines, and effective marketing to attract audiences.
Also mentioned
The play started off with about $4 million in funding to get going.
Why this works now (our analysis)
Broadway's Ticketmaster integration allows O-Mary to streamline ticket sales, boosting accessibility and customer engagement. The play initially attracted revenue through targeted promotions on theater review platforms like TheaterMania, which helped generate buzz and drive early ticket sales. A significant risk for O-Mary lies in the dependency on seasonal attendance patterns, which can lead to fluctuating revenue streams during off-peak months.