Company case study
Online Course Seller
Online Course Seller is a business that sells educational courses online. It came up on Koerner Office, hosted by Chris Koerner, in the episode "The Only Facebook Ads Guide You Need in 2025| Ep. #184" (aired June 18, 2025). As told on the show: Started with a lead ad at $15 a day, scaled ad spend to $200 a day.
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Only Facebook Ads Guide You Need in 2025| Ep. #184 |
| Aired | June 18, 2025 |
| Revenue and traction | Started with a lead ad at $15 a day, scaled ad spend to $200 a day. |
| Category | Education |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Only Facebook Ads Guide You Need in 2025| Ep. #184 · aired June 18, 2025 · hosted by Chris Koerner
Why it works
It creates an email list with a free guide, which effectively converts leads into paying customers.
The playbook
Uses retargeting with a low-cost offer to convert leads into sales after capturing their interest with a free lead magnet.
Also mentioned
The strategy involves nurturing leads through follow-up ads after initial contact.
Why this works now (our analysis)
Facebook's lead ad platform allows Online Course Seller to efficiently generate leads by offering a free educational guide. This tactic has proven effective, with an initial ad spend of $15 a day that was later scaled to $200. A potential risk for the business is its reliance on Facebook's advertising ecosystem. Changes in ad policies or increased competition for ad space could impact customer acquisition costs and overall profitability.