Company case study
OOH Insider
A one-man media company specializing in out-of-home marketing
OOH Insider: Founded by Tim, OOH Insider focuses on out-of-home (OOH) marketing, primarily billboards, and extends to bus wraps, signage, and other physical advertising spaces. It came up on In The Pit with Cody Schneider in the episode "Out-of-Home Marketing 101 (Think Billboards) and Gaming YouTube Shorts LESGOOO" (aired November 14, 2023).
At a glance
| Podcast | In The Pit with Cody Schneider |
|---|---|
| Hosted by | Cody Schneider |
| Episode | Out-of-Home Marketing 101 (Think Billboards) and Gaming YouTube Shorts LESGOOO |
| Aired | November 14, 2023 |
| Revenue and traction | Tim's podcast has grown to be one of the top 100 business news podcasts in the U.S. on Apple Podcasts, attracting a diverse listenership across over 100 countries. He averages 25,000 views a day on his YouTube shorts,… |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Out-of-Home Marketing 101 (Think Billboards) and Gaming YouTube Shorts LESGOOO · aired November 14, 2023 · hosted by Cody Schneider
Why it works
Tim capitalizes on the untapped potential of out-of-home advertising by combining it with digital strategies. His understanding of market dynamics, combined with a focus on content distribution and audience engagement, sets him apart. The use of AI tools to streamline content creation and distribution also enhances efficiency and reach.
Revenue and traction
Tim's podcast has grown to be one of the top 100 business news podcasts in the U.S. on Apple Podcasts, attracting a diverse listenership across over 100 countries. He averages 25,000 views a day on his YouTube shorts, gaining 90 new subscribers in just three weeks.
Founding story
Tim began his career in billboard sales, initially thinking his audience was limited to local colleagues. Over four years, he pivoted to podcasting, which allowed him to connect with industry experts and share valuable insights. This journey transformed him from a sales rep to an industry thought leader, with his work now recognized in prestigious circles.
The playbook
1. Identify Your Niche: Find an underserved market with potential, such as out-of-home advertising or a specific industry. 2. Launch a Podcast: Start a podcast to share insights and interview industry experts. Use basic recording tools to keep costs low. 3. Repurpose Content: Use AI tools like Swole AI to repurpose podcast episodes into shorter clips for platforms like YouTube and social media. 4. Optimize Distribution: Leverage YouTube shorts and other social media channels to maximize reach. Retarget viewers who engage with your content. 5. Monetize Your Platform: Explore partnerships or charge for guest appearances on your podcast to generate income. Consider affiliate marketing or sponsorships as you grow.
Also mentioned
Tim employs a workflow that includes using Riverside for recording, YouTube for storage, and Swole AI for content repurposing. He emphasizes the importance of understanding audience behavior and optimizing for engagement. His innovative strategies have allowed him to grow his influence without a large team, relying instead on smart automation.