Outlandish
Founded by an innovative team, Outlandish is a unique retail location on the promenade in Santa Monica where customers can shop live TikTok products. It offers an interactive shopping experience, allowing customers to test products, engage with live streams, and even take classes on how to sell on TikTok.
Why It Works
Outlandish taps into the viral nature of social media shopping and the growing trend of experiential retail. By combining the excitement of live shopping with physical interaction, they attract both social media enthusiasts and traditional shoppers.
Revenue & Traction
While specific revenue numbers weren't mentioned, the concept has gained traction due to the popularity of TikTok and online shopping, especially during the holiday season.
Founding Story
The founders identified a gap in the market for a physical space that could leverage the TikTok shopping phenomenon. They took an existing idea and executed it with a fresh approach by creating a brick-and-mortar store that enhances the online shopping experience.
Business Playbook
1. Set up a landing page describing your version of Outlandish to gauge interest. 2. Run small-scale ads to drive traffic to your landing page and collect email signups. 3. Reach out to people who signed up to understand their specific needs. 4. Build your initial offering based on the feedback from potential customers. 5. Launch with a limited-time founding member discount to create urgency.
Additional Information
Outlandish utilizes social media marketing heavily and has a strategy to engage customers through both online and offline experiences. The physical store also addresses challenges in leasing and finding suitable locations by taking advantage of underutilized spaces.
Source
Podcast: Koerner Office
Episode: Robot lawnmowers, Christmas tree business & monetizing email lists⏐Holdco Bros Discuss! Ep. #110
Creation Date: March 4, 2025
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