Company case study · 2 podcast episodes
Overtime
Overtime is a youth sports media company that focuses on basketball and engages with fans through social media and community interactions. It came up on 2 podcast episodes (My First Million) between August 15, 2025 and September 26, 2025.
At a glance
| Discussed on | 2 episodes: My First Million |
|---|---|
| First and latest | August 15, 2025 to September 26, 2025 |
| Category | Media |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What My First Million said
He turned a broke team into a billion dollars · aired September 26, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
Overtime's approach of directly engaging with fans by replying to millions of social media comments creates a strong community and fosters loyalty.
The playbook
The company employs a strategy that encourages deep engagement with fans, even if it might seem inefficient, as a way to build a loyal following.
Also mentioned
The founder, Dan Porter, emphasizes that effective strategies should often be controversial or disagreed upon by others in the industry.
What My First Million said
I Launched A Viral Water Brand In 8 Weeks · aired August 15, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
Overtime successfully builds a strong community by actively engaging with fans through comments and social media, creating a sense of belonging and loyalty.
The playbook
Overtime's strategy includes responding to every comment, creating grassroots engagement, and using humor to connect with their audience. They also employ community managers to maintain direct communication with fans.
Also mentioned
Overtime has gained a massive following by focusing on listening to fans rather than just broadcasting content.