Plans of Granger
A business launched to sell a collection of training videos, guides, and documents on content creation and brand building, following the founder's experience with being banned from Facebook.
Why It Works
The business leverages the founder's existing audience and trust from his newsletter to facilitate immediate sales, alongside a compelling offer of training content at a discounted price.
Revenue & Traction
The presale price was set at $97, with plans to increase the price to $291 on launch day. The business generated approximately $8,300 in revenue shortly after launch.
Founding Story
The founder conceived the idea while on a run with his dog, after experiencing a significant loss of income following a Facebook ban. He decided to turn the situation into an opportunity by sharing his knowledge on content creation.
Business Playbook
Key strategies include A/B testing different price points, minimizing friction in the payment process, and leveraging email marketing to communicate directly with a segmented audience.
Additional Information
10% of all revenue is donated to the National Kidney Foundation, which enhances the brand's appeal and mission.
Source
Podcast: Koerner Office
Episode: They Banned My $35K/Month Page So I Started a Business⏐Ep. #285
Creation Date: March 24, 2026
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