Company case study
Pretty Boy Skincare
Pretty Boy Skincare is a subscription-based skincare product line that focuses on replenishable products. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "697: 10 Recurring Revenue Side Hustles" (aired September 18, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 697: 10 Recurring Revenue Side Hustles |
| Aired | September 18, 2025 |
| Revenue and traction | The customer acquisition cost is around $35 to $40, while the customer lifetime value is $70 to $80, with about 60% of monthly revenue coming from subscribers. |
| Category | Subscription |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
697: 10 Recurring Revenue Side Hustles · aired September 18, 2025 · hosted by Nick Loper
Why it works
The subscription model ensures customer loyalty and recurring revenue, with a focus on maximizing customer lifetime value.
The playbook
Focus on retaining customers through subscriptions, offering flexible delivery options, and maintaining high product quality.
Also mentioned
The business model emphasizes meeting customer needs for convenience, which increases the likelihood of repeat purchases.
Why this works now (our analysis)
Shopify's subscription feature enables Pretty Boy Skincare to implement a successful recurring revenue model. The founder could utilize targeted ads on TikTok to reach a younger demographic interested in skincare, driving initial subscriptions. A significant constraint is the customer acquisition cost, which ranges from $35 to $40, requiring careful management to ensure a favorable payback period relative to the customer lifetime value of $70 to $80.